40 Hours
Online
2025 December 20
09.00 am to 01.00 pm
About the Programme
Participants will complete the course with a comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.
- Introduction
- Understanding the scope of Digital Marketing
- Modern Consumer
- Local and Global background of Social, Online and Digital marketing
- Understanding Consumer Behavior in Online Marketing
- Modern Consumer Journey
- Digital Strategy & Planning
- Understanding the basics of digital strategy
- Social Media Marketing
- World of Social Media Marketing
- Social Media Marketing Strategy
- Introduction to Meta Ecosystem
- Introduction to Facebook and Instagram advertising
- Best practices of social content creation
- Meta Business Tools
- Understanding the process of Meta advertising
- Introduction to Meta Business Manager and Ads Manager
- Understanding campaign objectives and setting up campaigns
- Case studies and Practical Sessions
- Display and Video Advertising
- Introduction to display marketing
- Introduction to video marketing
- Introduction to Programmatic Advertising
- Setting up Google Display and Video Ads
- Case Studies and Practical Session
- Search Engine Marketing
- Introduction to SEM
- Google Search Ads
- Keyword research and planner
- Setting up google search Ads
- Evaluating Campaign Performance
- Digital KPIs
- Performance evaluation and Decision Making
- Case studies and Practical session
- Content Marketing
- Introduction to Content Marketing
- Content Marketing Strategy
- Case studies and Practical Session
- AI for Digital Marketing
- Introduction to AI in Marketing
- AI-powered tools for content creation and automation
- AI in consumer insights and targeting
- Ethical considerations in AI marketing
- Case studies & hands-on tools demo
Per Participant Fee: Per Participant Fee: Rs.36,900/- (Rs.18,950/- *2 Installments)
Program fee can be paid to/transferred to Bank of Ceylon in favor of the SLIIT current A/C 0072821605 and the receipt should be emailed to pdpcontact@sliit.lk before the commencement of the Program.
Following are the required Payment Details:
- Name of the Bank – Bank of Ceylon
- Name of the Account – Sri Lanka Institute of Information Technology
- Account Number - 0072821605
- Branch – Kollupitiya
- Branch Code - 034
Please include your Full Name, Home Address, NIC Number, Mobile Number, Email Address and Minimum Qualification when emailing the payment receipt.
Make Your Inquiry
Get a professional qualification.
We are conducting well-recognized professional development programmes, training, and workshops. Join us and grow your career path today. PHONE +94 11 754 4801 PHONE +94 11 754 4801 Contact Us 077
- +94 11 7544132
- +94 11 7544132
- Cessder.kj@sliit.lk
We Work Hard To Prepare Every Student For Their Professional Life
Refund Policy
- The students who request for Refunds are strictly advised to Email the requirement to pdpcontact@sliit.lk
- Only those who have made the full class fees are entitled to apply for a refund. The class fee paid as an installment will not be refunded
- Applicants who have not followed the course for more than one week will be entitled to a refund of 90% of the payment provided
- Applicants who have followed the course for less than one month will be entitled to a refund of 50% of the payment provided
- No refund will be provided after a period of one month
- The course fee is not transferable under any circumstance