CAREER SUMMARY
1. Associate Professor of Sri Lanka Institute of Information Technology.
From April 2024
2. Assistant Professor of Sri Lanka Institute of Information Technology.
From May 2022 to March 2023
3. Head of the Department BM of Sri Lanka Institute of Information Technology. From May 2021 October to date
4. Senior Lecturer (Higher Grade) of Sri Lanka Institute of Information Technology
From April 2020 to April 2022
5. Senior Lecturer of Sri Lanka Institute of Information Technology
From April 2017 to April 2020
6. Lecturer at Sri Lanka Institute of Information Technology
From May 2015 to April 2017
7. Lecturer/ Team Leader of London School of Marketing (Lanka) Pvt Limited.
From April 2008 to April 2015
8. Business Development Executive of Metropolitan Engineering Private Limited
From August 2007 to March 2008
ACADEMIC QUALIFICATIONS
- PhD in Management, Management & Science University, Malaysia (2016 – 2020)
- Master of Business Administration in Marketing, University of Colombo (2012 – 2014)
- Master of Business Administration (Merit) Anglia Ruskin University (UK) (2013 – 2014)
- BBMgt (Marketing) Special Degree (First Class Honours), University of Kelaniya (2004 – 2008)
- Professional Postgraduate Diploma in Marketing, CIM, UK
- Certificate in Teaching Methodology in Higher Education.
- City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
- Intermediate Level of ICASL.
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
- Social media marketing
- Branding
- Hospitality Marketing
- Advertisement
- Education
- Digital marketing
Memberships
- Ordinary Member SLIM
Research Clusters
Behavioral Systems
Understanding how humans behave and interact with each other, organizations, technology and society may help improve the quality of lives of people.
PUBLICATIONS
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The Impact of Facebook Marketing on Customer-Based Brand Equity and Purchase Intention on Fashionwear Retail Industry in Sri Lanka
N.Jayasuriya, “Asian Journal of Marketing Management (AJMM)” , pp. 89-112
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The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka
N. A. Muniweera, C. D. W., Balawardhana, K. P. I. A., Rajapaksha, M. S. N., Chamara, M. A. D. S., & N. Jayasuriya, “International Journal of Academic Research in Business and Social Sciences” , pp. 349–360
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The Impact of Loyalty Value on Purchase Intention: Comparative Analysis of Healthy Food and Unhealthy Food Advertisements in Sri Lanka.
D. M. N. I. Dissanayake, N. T. Seneviratne, L. A. D. S. Hansasara, L. D. N. Perera, N. A. & Jayasuriya, “Journal of Academic Research in Business and Social Sciences” , pp. 312–321
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Smart Airport: A Review on Future of the Airport Operation
Rajapaksha A, Jayasuriya N, “Global Journal of Management and Business Research” , pp. 25 - 33
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Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka
U.P.R.P Udadeniya, M.M.H.H Yalegama, A.K.K.D Wickramasinghe, M. Y. S. S. Mannapperuma, Mrs. K.K.N.A Jayasuriya, “https://globaljournals.org/GJMBR_Volume19/E-Journal_GJMBR_(E)_Vol_19_Issue_4.pdf” , pp. 11 - 15