+94 11 754 4801
info@sliit.lk
CAREER SUMMARY
1. Associate Professor of Sri Lanka Institute of Information Technology.
From April 2024
2. Assistant Professor of Sri Lanka Institute of Information Technology.
From May 2022 to March 2023
3. Head of the Department BM of Sri Lanka Institute of Information Technology. From May 2021 October to date
4. Senior Lecturer (Higher Grade) of Sri Lanka Institute of Information Technology
From April 2020 to April 2022
5. Senior Lecturer of Sri Lanka Institute of Information Technology
From April 2017 to April 2020
6. Lecturer at Sri Lanka Institute of Information Technology
From May 2015 to April 2017
7. Lecturer/ Team Leader of London School of Marketing (Lanka) Pvt Limited.
From April 2008 to April 2015
8. Business Development Executive of Metropolitan Engineering Private Limited
From August 2007 to March 2008
ACADEMIC QUALIFICATIONS
- PhD in Management, Management & Science University, Malaysia (2016 – 2020)
- Master of Business Administration in Marketing, University of Colombo (2012 – 2014)
- Master of Business Administration (Merit) Anglia Ruskin University (UK) (2013 – 2014)
- BBMgt (Marketing) Special Degree (First Class Honours), University of Kelaniya (2004 – 2008)
- Professional Postgraduate Diploma in Marketing, CIM, UK
- Certificate in Teaching Methodology in Higher Education.
- City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
- Intermediate Level of ICASL.
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
- Social media marketing
- Branding
- Hospitality Marketing
- Advertisement
- Education
- Digital marketing
Memberships
- Ordinary Member SLIM
Research Clusters
Behavioral Systems
Understanding how humans behave and interact with each other, organizations, technology and society may help improve the quality of lives of people.
PUBLICATIONS
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From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka
Jayasuriya, N., Jayasinghe, P.S.K., Rajapaksha, A., Dharmasiri, T., Sumanasinghe, D. and Dasanayake, A., “ Asia Pacific Journal of Marketing and Logistics”
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Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention
Gamage D, Jayasuriya N, Rathnayake N, Herath K.M, Jayawardena D.P.S, Senarath D. Y., “Journal of Asia Business Studies”
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Packing and Transporting Procedures Used by Sri Lankan Farmers to Reduce Post-Harvest Losses
Rathnayake A, Dilhara Y.A, Rathnayake R.M.I.D., Jayasuriya N.A, Munasinghe S., (7th CIPM International Research Symposium)
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Exploring Successful Online Teaching Methods for University Teachers in the Management Stream in Sri Lanka
Perera K, Perera S, Sumanarathna D, Malshan P, Jayasuriya N, Munasinghe S, (1st International Conference on Management and Entrepreneurship)
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Effect of social media influencers’ attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram)
Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S, (1st International Conference on Sustainability & Digital Business – 2022)
