+94 11 754 4801
info@sliit.lk
CAREER SUMMARY
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Assistant Lecturer, Department of Business Management, SLIIT Business School, Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka (August 2023- Present)
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Assistant Lecturer, Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Dalugama, Sri Lanka (May 2021-July 2023)
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Brand Intern at Marketing Division of Bank of Ceylon, Head Office, Colombo 01 (July 2020- November 2020)
ACADEMIC QUALIFICATIONS
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Master of Business Administration in Information Technology, Department of Computer Science and Engineering, University of Moratuwa (Reading)
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B.B.Mgt Special Degree in Marketing with a First Class (GPA 3.91/4), Faculty of Commerce and Management Studies. University of Kelaniya, Dalugama, Sri Lanka
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
- Brand Value Creation & Value co-creation
- Branding and Brand Management
- Service Marketing
- Brand Ethnocentrism
- Hospitality Marketing and Herbal Tourism Concepts
Memberships
- Associate Member at Sri Lanka Institute of Marketing ( Membership No: AM/D/0193)
- Associate Member at Sri Lanka Institute of Sevice Management ( Membership No: A23003)
Research Clusters
Behavioral Systems
Understanding how humans behave and interact with each other, organizations, technology and society may help improve the quality of lives of people.
PUBLICATIONS
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Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive Knowledge.
Rajapakse, V., Dabare, P.U.I. & Prabodini, T.K.E.M, (13th International Conference on Management and Economics (ICME))
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Impact of Brand Crisis on Brand Avoidance in e-Retailing Portal in Sri Lanka with the Mediating Effect of Brand Love and e-Brand Trust
Dabare, P.U.I., & Wanninayake, W.M.C.B.,,
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Use of Digital Signage on Driving Customer Purchase Motives with Mediating Effect of Consumer Emotional Experience in Fashion Retail Industry in Sri Lanka.
Dabare, P.U.I., & Kumara, D.W., ,
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Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka
Dabare, P.U.I., & Wanninayake, W.M.C.B.,,
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A Conceptual Review on Impact of User Generated Facebook Content on Destination Choices: with Special References to Tourism Industry.
Fernando A.L., Dabare P.U.I, and Hewapathirana N.T., , (13th International Conference on Business and Information)
