+94 11 754 4801
info@sliit.lk
CAREER SUMMARY
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Assistant Lecturer, Department of Business Management, SLIIT Business School, Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka (August 2023- Present)
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Assistant Lecturer, Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Dalugama, Sri Lanka (May 2021-July 2023)
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Brand Intern at Marketing Division of Bank of Ceylon, Head Office, Colombo 01 (July 2020- November 2020)
ACADEMIC QUALIFICATIONS
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Master of Business Administration in Information Technology, Department of Computer Science and Engineering, University of Moratuwa (Reading)
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B.B.Mgt Special Degree in Marketing with a First Class (GPA 3.91/4), Faculty of Commerce and Management Studies. University of Kelaniya, Dalugama, Sri Lanka
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
- Brand Value Creation & Value co-creation
- Branding and Brand Management
- Service Marketing
- Brand Ethnocentrism
- Hospitality Marketing and Herbal Tourism Concepts
Memberships
- Associate Member at Sri Lanka Institute of Marketing ( Membership No: AM/D/0193)
- Associate Member at Sri Lanka Institute of Sevice Management ( Membership No: A23003)
Research Clusters
Behavioral Systems
Understanding how humans behave and interact with each other, organizations, technology and society may help improve the quality of lives of people.
PUBLICATIONS
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A Literature Review on Impact of Virtual Reality on Customer Experience with the Special Reference to the Hospitality Industry
Hewapathirana N.T., Fernando A.L. and Dabare P.U.I., (13th International Conference on Business and Information)
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A Literature Review on Application of Value Co-creation in Banking Sector: With the Adaption of Mobile Banking Initiatives.
Dabare P.U.I, Hewapathirana N.T. and Fernando A.L., (13th International Conference on Business and Information)
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Application of Herbal Tourism Village Concept as a Novel Initiation to Expand Sri Lanka’s Tourism Sector
Dabare P.U.I., and Mirando, U.J , (5th International Conference on Advanced Marketing)
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A Literature Review on How Wellness Tourism Contributes to Re-Building.
Mirando, U.J., Dabare P.U.I. & Chathuranga B.T.K, “Sri Lanka Journal of Marketing” , pp. 15-37
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Impact of Brand Crisis on Brand Avoidance in Electronic Retailing Portal with Special Reference to Western Province, Sri Lanka
Dabare, P.U.I., Wanninayake, W.M.C.B., “Global Scientific Journal (GSJ Publications)” , pp. 1-55
