BBA (Hons) Specialising in
Marketing Management
The BBA (Hons) in Marketing Management at SLIIT provides students with a comprehensive understanding of marketing principles and strategies. The program focuses on key areas like strategic marketing, consumer behavior, digital marketing, and market research, preparing graduates for dynamic roles in marketing. Students will develop skills in communication, leadership, and innovative thinking, enabling them to thrive in the ever-evolving global marketplace.
Duration
Schedule
SLQF Level
Medium
Awarding University
This recognized academic programme is awarded by SLIIT under the SLIIT Business School.
Ensures globally accepted academic standards, preparing students with practical skills aligned to current industry needs and expectations.
Accreditation
Why & What..?
The BBA (Hons) in Marketing Management at SLIIT provides a comprehensive education that blends theoretical knowledge with practical experience. This programme equips students with the latest marketing strategies, digital marketing skills, consumer behavior analysis, and brand management expertise, making them well-prepared for today’s rapidly evolving business environment. Students will gain industry-relevant knowledge through expert faculty, real-world case studies, internships, and hands-on learning.
The programme’s focus on digital transformation ensures students master skills in digital marketing, marketing analytics, and event marketing, making them highly desirable to employers. Graduates are prepared for roles such as marketing managers, brand strategists, market analysts, and digital marketing specialists in both local and international companies. SLIIT also offers networking opportunities with leading industry professionals, providing students with a competitive edge.
By choosing the Marketing Management specialization at SLIIT, students are set for a dynamic, future-proof education that opens up diverse career opportunities in the rapidly growing marketing industry.
The BBA (Hons) in Marketing Management at SLIIT offers a comprehensive curriculum blending theory with practical applications. In the early years, students will study fundamental marketing principles such as consumer behavior, market research, and branding strategies. These courses will help students understand how businesses identify market opportunities, develop products, and build strong customer relationships. Additionally, they will gain knowledge of pricing strategies, distribution channels, and competitive positioning, forming a strong base in modern marketing.
As students progress, they will be introduced to advanced topics like digital marketing, integrated marketing communications (IMC), marketing analytics, strategic brand management, global marketing, and social marketing. The program covers essential areas like social media marketing, SEO, content marketing, and data-driven decision-making, allowing students to design and manage successful campaigns. Hands-on projects, real-world case studies, and field visits offer exposure to industry best practices.
The program also includes internships, corporate training, and industry collaborations. Students will gain expertise in event management, retail, omnichannel marketing, and global marketing strategies, preparing them for careers in brand management, digital marketing, market research, and business development.
Upon successful completion of the BBA (Hons) in Marketing Management at SLIIT, graduates will:
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Recognize the development of theories, concepts, and practices in marketing management.
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Apply these concepts and practices to various business situations in the digital environment.
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Demonstrate effective communication skills suitable for business and professional settings.
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Exhibit leadership skills while working effectively in teams to accomplish common goals.
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Develop competencies in social networking, enabling them to maintain collaborative and professional relationships with stakeholders.
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Adapt and perform effectively in a technology-driven business environment with a strong digital presence.
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Build confidence in turbulent business environments by making data-driven decisions using quantitative and qualitative analysis.
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Demonstrate innovative thinking by identifying issues and recognizing opportunities in entrepreneurial settings.
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Work efficiently in dynamic business environments with a flexible and adaptable mindset.
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Utilize key marketing processes and procedures essential for professional success.
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Cultivate futuristic thinking by continuously updating knowledge to achieve personal and career goals.
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Develop a passion for lifelong learning and self-development to meet evolving career demands.
This program prepares graduates to thrive in the ever-changing marketing landscape with the skills to lead, innovate, and adapt in a competitive global market.
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Programme Structure
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First Year
Focuses on foundational business and management principles, including microeconomics, business mathematics, and information technology for business, equipping students with essential analytical and communication skills.
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Second Year
Introduces core marketing concepts such as consumer behavior, integrated marketing communication, and services marketing, alongside leadership and negotiation skills to build strategic decision-making abilities.
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Third Year
Covers advanced marketing topics, including marketing analytics, digital marketing, and retail management, with practical exposure through business research methods and an industry internship.
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Fourth Year
Emphasizes strategic brand management, global marketing, and sustainable marketing, culminating in a comprehensive research project to apply acquired knowledge in real-world scenarios.
| Semester 1 | ||
|---|---|---|
| Code | Module | Credit |
| BM1012 | Principles of Management | 3 |
| BM1030 | Microeconomics | 3 |
| BM1014 | Business Mathematics | 3 |
| BM1015 | Information Technology for Business | 3 |
| BM1016 | English Language Skills | 2 |
| BM1011 | Learning and Study Skills | 1 |
| Semester 2 | ||
|---|---|---|
| Code | Module | Credit |
| BM1041 | Self Management | 1 |
| BM1042 | Macroeconomics | 3 |
| BM1043 | Financial Accounting | 3 |
| BM1044 | Legal & Political Environment in Business | 3 |
| BM1045 | Human Resources Management | 3 |
| BM1046 | Business Communication | 2 |
| Semester 1 | ||
|---|---|---|
| Code | Module | Credit |
| BM2011 | Personal Development Planning | 1 |
| BM2012 | Organizational Behavior | 3 |
| BM2013 | Business Information Systems | 2 |
| BM2014 | Principles of Marketing | 3 |
| BM2015 | Business Statistics | 3 |
| BM2016 | Operations Management | 3 |
| Semester 2 | ||
|---|---|---|
| Code | Module | Credit |
| BM2071 | Leadership and Teamwork | 1 |
| BM2072 | Business Negotiation | 2 |
| BM2173 | Consumer Behavior | 3 |
| BM2174 | Integrated Marketing Communication | 3 |
| BM2175 | Sales Management | 3 |
| BM2176 | Services Marketing | 3 |
| Semester 1 | ||
|---|---|---|
| Code | Module | Credit |
| BM3011 | Career Readiness and Business Etiquettes | 1 |
| BM3012 | Business Ethics & Values | 2 |
| BM3514 | Business Law | 3 |
| BM3111 | Retail and Omnichannel Management | 3 |
| BM3112 | Marketing Analytics & Decision Making | 3 |
| BM3214 | Advertising | 3 |
| Semester 2 | ||
|---|---|---|
| Code | Module | Credit |
| BM3061 | Business Research Methods | 3 |
| BM3031 | Business Internship | 6 |
| BM3121 | Digital Marketing | 3 |
| BM3122 | Event Management | 3 |
| Semester 1 | ||
|---|---|---|
| Code | Module | Credit |
| BM4011 | Comprehensive Research Project | 9 |
| BM4012 | Strategic Management | 3 |
| BM4111 | Strategic Brand Management | 3 |
| Elective(2) | ||
| BM4112 | Industrial, Government and Agricultural Marketing | 3 |
| BM4113 | Logistics and Supply chain Management | 3 |
| Semester 2 | ||
|---|---|---|
| Code | Module | Credit |
| BM4121 | The Entrepreneurial Marketers | 4 |
| BM4122 | Social and Sustainable Marketing | 4 |
| BM4123 | Global Marketing | 4 |
More about the program
Local A/Ls: Minimum of 3 "S" passes in any stream in one and the same sitting for A/L.
Cambridge/Edexcel A/Ls: Minimum of 3 "D" passes in any stream in one and the same sitting for A/L.
Applicants should also pass the Aptitude Test conducted by SLIIT.
Marketing Manager
Management Trainee- Marketing
Sales/ Marketing Executive
Manager (Customer Relations)
Brand Executives/ Brand Managers
Online Marketing Analyst
Marketing Specialist
Tele Marketing
Digital Marketing Executive
Merchandiser
Clients Servicing
Public relations specialist
Research Executives
Lecturer / Academic
A semester fee of Rs.350,000 will have to be paid to the SLIIT for each semester for the period of four years, to complete the degree in Sri Lanka. Fees for any subsequent semester should be paid prior to the commencement of each semester.
Marketing management emphasizes on the importance of converting an organization’s entire system into a customer focused entity. Students are able to gain an entirely new perspective of both the organization and the customer. Complete with universally applicable fundamentals, the course will provide students an in-depth knowledge of marketing, as practices in today’s competitive business environment.
FAQs
Graduates can pursue careers in diverse fields such as brand management, digital marketing, market research, sales management, advertising, and public relations. They will be well-equipped to work in both local and international organizations, including multinational corporations, startups, and marketing agencies.
Yes, the program emphasizes hands-on experience through industry internships, real-world case studies, marketing simulations, and research projects. Students also participate in workshops and networking events to gain practical exposure.
The curriculum covers consumer behavior, integrated marketing communication, digital marketing, brand management, sales strategies, marketing analytics, and strategic marketing. Students also learn essential business skills such as leadership, negotiation, and data-driven decision-making.
SLIIT offers a comprehensive, industry-relevant curriculum, experienced and a competent faculty, strong industry collaborations, and modern learning facilities. The program integrates both theoretical and practical aspects, ensuring graduates are career-ready and competitive in the job market.