CAREER SUMMARY
2024- Till date: Senior Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2023- 2024: Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2022- 2023: Assistant Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2019- 2022: Lecturer, EWIS Career Training Pvt. Limited.
2017-2018: Assistant Lecturer, Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka.
2016-2017 :Fund Administrator, HSBC
ACADEMIC QUALIFICATIONS
Reading for PhD in Management, Faculty of Graduate Studies, University of Sri Jayawardenepura
MSc in Service Management (Merit Pass), Institute of Human Resource Advancement, University of Colombo
BBA Special (Hons) in Marketing Management (First class), Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka
Certificate in Teaching in Higher Education, Sri Lanka Institute of Information Technology, 2023
Post Graduate Diploma in Marketing, Sri Lanka Institute of Marketing, 2023
Applied Lean Six Sigma Practitioner Training for Human Resource Management Professionals, Dr Mikel J. Harry Six Sigma Management Institute Asia, 2022
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
Tourism and Hospitality
Consumerism and ethical behavior
Digital Marketing
Entrepreneurial studies
Gender-related Studies
Knowledge Management
Cyber Bullying
Memberships
Affiliate Professional member of the Chartered Institute of Marketing
Associate member of Sri Lanka Institute of Marketing
Member of Microsoft Innovative Educator
Research Clusters
Energy and Sustainability
Interdisciplinary research on sustainable energy solutions, policy frameworks, and green technologies to combat climate change.
Behavioral Systems
Understanding how humans behave and interact with each other, organizations, technology and society may help improve the quality of lives of people.
PUBLICATIONS
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Effectiveness of Hybrid Teaching Methods: The Perspective of Academics (Special Reference to One of the Leading Private Higher Educational Institutes in Sri Lanka)
Chethima Dias, Pulsarani Wickramasinghe, Ashely Jayamalaki, Ramesh Sivaguru, Nilmini Rathnayake, Punmadara Jayasinghe, (2023 International Research Conference on Smart Computing and Systems Engineering (SCSE))
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Sustainability practices and organizational performance during the COVID-19 pandemic and economic crisis: A case of apparel and textile industry in Sri Lanka
Naween Weerasinghe, Ashani Weerasinghe, Yulashika Perera, Sanduni Tennakoon, Nilmini Rathnayake, Punmadara Jayasinghe, “PLOS ONE”
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Tourism and economic growth: A global study on Granger causality and wavelet coherence
Chathuni Wijesekara, Chamath Tittagalla, Ashinsana Jayathilaka, Uvinya Ilukpotha, Ruwan Jayathilaka, Punmadara Jayasinghe, “PLoS ONE”
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Tourism and Economic Growth Link-Focus on Asia Pacific Countries
Uvinya Ilukpotha, Ashinsana Jayathilaka, Chamath Tittagalla, Chathuni Wijesekara, Ruwan Jayathilaka, Punmadara Jayasinghe, (8th Ruhunu University International Conference on Humanities & Social Sciences 2022)
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Factors Affecting Perter Power of a Young Consumer in Sri Lanka
N.S. Rupasinghe, S.T Senavirathne, V.P.C.L Champakamala, S. Ravinath, N. Jayasuriya, J.K.P.S.K Jayasinghe, (The 13th International Conference on Business & Information)