CAREER SUMMARY
Assistant Lecturer, Department of Business Management, SLIIT Business School, Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka (August 2023- Present)
Assistant Lecturer, Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Dalugama, Sri Lanka (May 2021-July 2023)
Brand Intern at Marketing Division of Bank of Ceylon, Head Office, Colombo 01 (July 2020- November 2020)
ACADEMIC QUALIFICATIONS
Master of Business Administration in Information Technology, Department of Computer Science and Engineering, University of Moratuwa (Reading)
B.B.Mgt Special Degree in Marketing with a First Class (GPA 3.91/4), Faculty of Commerce and Management Studies. University of Kelaniya, Dalugama, Sri Lanka
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
- Brand Value Creation & Value co-creation
- Branding and Brand Management
- Service Marketing
- Brand Ethnocentrism
- Hospitality Marketing and Herbal Tourism Concepts
Memberships
- Associate Member at Sri Lanka Institute of Marketing ( Membership No: AM/D/0193)
- Associate Member at Sri Lanka Institute of Sevice Management ( Membership No: A23003)
MY PUBLICATIONS
Journal Publications
- Dabare, P.U.I., Wanninayake, W.M.C.B. "Impact of Brand Crisis on Brand Avoidance in Electronic Retailing Portal with Special Reference to Western Province, Sri Lanka"
- Mirando, U.J., Dabare P.U.I. & Chathuranga B.T.K "A Literature Review on How Wellness Tourism Contributes to Re-Building."
- Dabare P.U.I., and Mirando, U.J "Application of Herbal Tourism Village Concept as a Novel Initiation to Expand Sri Lanka’s Tourism Sector"
- Dabare P.U.I, Hewapathirana N.T. and Fernando A.L. "A Literature Review on Application of Value Co-creation in Banking Sector: With the Adaption of Mobile Banking Initiatives. "
- Hewapathirana N.T., Fernando A.L. and Dabare P.U.I. "A Literature Review on Impact of Virtual Reality on Customer Experience with the Special Reference to the Hospitality Industry"
- Fernando A.L., Dabare P.U.I, and Hewapathirana N.T., "A Conceptual Review on Impact of User Generated Facebook Content on Destination Choices: with Special References to Tourism Industry. "
- Dabare, P.U.I., & Wanninayake, W.M.C.B., "Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka"
- Dabare, P.U.I., & Kumara, D.W., "Use of Digital Signage on Driving Customer Purchase Motives with Mediating Effect of Consumer Emotional Experience in Fashion Retail Industry in Sri Lanka. "
- Dabare, P.U.I., & Wanninayake, W.M.C.B., "Impact of Brand Crisis on Brand Avoidance in e-Retailing Portal in Sri Lanka with the Mediating Effect of Brand Love and e-Brand Trust "
- Rajapakse, V., Dabare, P.U.I. & Prabodini, T.K.E.M "Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive Knowledge. "
