CAREER SUMMARY
- Assistant Lecturer: Sri Lanka Institute of Information Technology
- Lecturer: Pioneer Institute of Business & Technology
- Assistant Lecturer: International College of Business & Technology
- Senior Officer: Sri Lanka Institute of Marketing
ACADEMIC QUALIFICATIONS
- University of Colombo - Sri Lank
- Sri Lanka Institute of Marketing (SLIM)
- University of Ruhuna – Sri Lanka
- Marketing Institute of Singapore (MIS) Training Center
- Sri Lanka Institute of Marketing (SLIM)
- IDM Nations Campus
MPhil/PhD in Management and Business Studies (Reading)
Post Graduate Diploma in Marketing - PGDipM (SL)
BBA Degree: Marketing Specialized - BBA Sp. Hons. (Mkt)
Certified Professional Marketer - Qualifying Examinations - CPM (Asia)
Preliminary Certificate in Marketing
Diploma in ICT (EdHat)
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
- Brand Management
- Consumer Behavior
- Online Purchase Intention
- Services Marketing
- Green Marketing
- Micro-influencers in social media
- Organic food Marketing
Memberships
- Associate Member: Sri Lanka Institute of Marketing (AMSLIM)
MY PUBLICATIONS
Journal Publications
- AKPP Shamila "Impact of Attitude toward Luxury Fashion Consumption on Online Purchase Intention"
- AKPP Shamila "The effect of Country of Origin on Brand Equity: an empirical study on Italian Luxury Fashion Brand."
- A.K.P.P Shamila "Influence of Country of Origin on Customer Perception: An Empirical Study on Brand Preference of Chocolate."
- Wijenayake, R.W.A.V.A., Fernando, P.M.R.N., Nilesh, S., Diddeniya, M.D.G.M.S., Weligodapola, M., Shamila, P. "Impact of Lifelong-Learning Mindset on Career Success of Professionals in the Field of Accounting"
- Karunaratna, D. S. M., Ariyaratne, W. H. G., Hettiarachchi, L. M. Perera, G. S. K., Rajapakshe, W. and Shamila, P., "Impact of COVID-19 Pandemic on Business Sustainability in Apparel Industry of Sri Lanka"
- Samarasinghe, N. V. H. H., Hennayaka, J. S., Disanayaka, D. M. P. P. Gamage, U. C., Weligodapola, M. and Shamila, P., "Covid-19 Crisis and Resilience Measures: Evidence from Sri Lankan Small-Scale Entrepreneurs"
- Kulathunga, K.W.M.J.V.B., Ekanayake, E.M.U.N., Bandara, E.M.K.S., Gamage, P.G.A.N., Weerarathne, R.S., Shamila, P. "A Study on level of the Awareness on Traffic Congestion: with special reference for Non-State Universities in Western Province, Sri Lanka"
- Samarasinghe, N. V. H. H., Hennayaka, J. S., Disanayaka, D. M. P. P. Gamage, U. C., Weligodapola, M. and Shamila, P., "Impact of Business Resilience Practices on Dealing with Covid-19: Evidence from Sri Lankan Small-Scale Entrepreneurs"
- Wijenayake, R.W.A.V.A., Fernando, P.M.R.N., Nilesh, S., Diddeniya, M.D.G.M.S., Weligodapola, M., Shamila, P. "Impact of Lifelong-Learning Mindset on Career Success of the Accounting and Finance Professionals"
