CAREER SUMMARY
1. Associate Professor of Sri Lanka Institute of Information Technology.
From April 2024
2. Assistant Professor of Sri Lanka Institute of Information Technology.
From May 2022 to March 2023
3. Head of the Department BM of Sri Lanka Institute of Information Technology. From May 2021 October to date
4. Senior Lecturer (Higher Grade) of Sri Lanka Institute of Information Technology
From April 2020 to April 2022
5. Senior Lecturer of Sri Lanka Institute of Information Technology
From April 2017 to April 2020
6. Lecturer at Sri Lanka Institute of Information Technology
From May 2015 to April 2017
7. Lecturer/ Team Leader of London School of Marketing (Lanka) Pvt Limited.
From April 2008 to April 2015
8. Business Development Executive of Metropolitan Engineering Private Limited
From August 2007 to March 2008
ACADEMIC QUALIFICATIONS
- PhD in Management, Management & Science University, Malaysia (2016 – 2020)
- Master of Business Administration in Marketing, University of Colombo (2012 – 2014)
- Master of Business Administration (Merit) Anglia Ruskin University (UK) (2013 – 2014)
- BBMgt (Marketing) Special Degree (First Class Honours), University of Kelaniya (2004 – 2008)
- Professional Postgraduate Diploma in Marketing, CIM, UK
- Certificate in Teaching Methodology in Higher Education.
- City & Guilds Level 3 IVQ in Teaching, Training and Assessing Learning (1106)
- Intermediate Level of ICASL.
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
- Social media marketing
- Branding
- Hospitality Marketing
- Advertisement
- Education
- Digital marketing
Memberships
- Ordinary Member SLIM
MY PUBLICATIONS
Journal Publications
- Nisha Anupama Jayasuriya, Dr. S. M. Ferdous Azam, Dr. Ali Khatibi, Dr. Halinah Atan & Dr. Isuri Roche Dharmaratne "The Role of Social Media Marketing on Brand Equity - A Literature Review"
- Nisha Anupama Jayasuriya, S. M. Ferdous Azam "The Impact of Social Media Marketing on Brand Equity: A Study of Fashion-Wear Retail in Sri Lanka"
- Nisha Anupama Jayasuriya "Sri Lankan Consumer Attitudes towards Healthy Meals"
- Nisha Jayasuriya, W.H. Kumarasinghe, Chandana Perera "Factors Influencing Employee Motivation in Tile Manufacturing Industry in Sri Lanka"
- Chandana Perera, S. L. Kasun Dayanga, Nisha Jayasuriya "Factors Affecting Credit Card Debts: A Study among Executives in Sri Lanka"
- Nisha Anupama Jayasuriya, Dr. S. M. Ferdous Azam, Dr. Ali Khatibi, Dr. Halinah Atan & Dr. Isuri Roche Dharmaratne "The Role of Facebook Marketing on Customer-based Brand Equity and Purchase Intention in Fashion-Wear Retail Industry, Sri Lanka"
- Sandunima K.K.C, Bandara H.B.J, Viduranga N.R.D, Kodagoda H.K., Jayasuriya. K.K.N.A "The Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka"
- Perera. K, Wijesekera. B, Priyadarshani. L, Kodippili. N, Jayasuriya. N. A "The Study on Brand Equity & Purchase Intention of Shampoo Market in Sri Lanka"
- U.P.R.P Udadeniya, M.M.H.H Yalegama, A.K.K.D Wickramasinghe, M. Y. S. S. Mannapperuma, Mrs. K.K.N.A Jayasuriya "Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka"
- Rajapaksha A, Jayasuriya N "Smart Airport: A Review on Future of the Airport Operation"
- D. M. N. I. Dissanayake, N. T. Seneviratne, L. A. D. S. Hansasara, L. D. N. Perera, N. A. & Jayasuriya "The Impact of Loyalty Value on Purchase Intention: Comparative Analysis of Healthy Food and Unhealthy Food Advertisements in Sri Lanka."
- N. A. Muniweera, C. D. W., Balawardhana, K. P. I. A., Rajapaksha, M. S. N., Chamara, M. A. D. S., & N. Jayasuriya "The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka"
- N.Jayasuriya "The Impact of Facebook Marketing on Customer-Based Brand Equity and Purchase Intention on Fashionwear Retail Industry in Sri Lanka"
- D. U. N. Ranadewa , T. Y. Gregory , D. N. Boralugoda , J. A. H. T. Silva and N. A. Jayasuriya "Learners’ Satisfaction and Commitment Towards Online Learning During COVID-19: A Concept Paper"
- Jayasuriya N.A., Udadeniya. U.P.R.P, Yalegama. M.M.H.H. "Behavioural Advertising Avoidance in Online Retail Industry"
- Rajapaksha, A., & Jayasuriya, N. "Smart Airport: A Review on Future of the Airport Operation"
- N.A. Jayasuriya, T. Wijesekara, T.M.A.P. Tennakoon, P .T. Wijesinghe and K.A. Hidellarachchi "Does Culture Impact on Impulse Buying Behaviour? – A Study on Fast Moving Consumer Good Industry"
- Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila "Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka"
- Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S "Effect of social media influencers’ attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram)"
- Gunasekara A, Udunuwarage M, Senevirathna R. E, Gregory V, Jayasuriya N "The effect of parasocial interaction on impulse buying in the field of marketing"
- Rupasinghe N.S, Senavirathne S.T, Champakamala V.P.C.L, Ravinath S., Jayasuriya N., Jayasinghe J.K.P.S.K. "Parent-Child purchasing interaction in Pester Power of a young consumer"
- Perera K.G.T.N, K.G.T.D.Perera, Bogahawatte S.H, M.W.A.S.Dilahara, N.A. Jayasuriya, V. Dunuwila "Investigating the Relationship between Customer Satisfaction and E-Commerce Payment Methods with Special Reference to COD and E-Card Payment Methods in the Context of Sri Lanka"
- Rupasinghe N.S., Senavirathne S.T., Champakamala V.P.C.L., Ravinath S., Jayasuriya N.,Jayasinghe J.K.P.S.K "Factors Affecting Pester Power of a Young Consumer"
- Bandara G, Jayasuriya N, Nimnajith M, Fernando K, Jayawardana S "Effect of social media influencers’ attributes on customer purchasing behavior in Sri Lankan context (Special References to Facebook and Instagram)"
- Perera K, Perera S, Sumanarathna D, Malshan P, Jayasuriya N, Munasinghe S "Exploring Successful Online Teaching Methods for University Teachers in the Management Stream in Sri Lanka"
- Rathnayake A, Dilhara Y.A, Rathnayake R.M.I.D., Jayasuriya N.A, Munasinghe S. "Packing and Transporting Procedures Used by Sri Lankan Farmers to Reduce Post-Harvest Losses"
- Gamage D, Jayasuriya N, Rathnayake N, Herath K.M, Jayawardena D.P.S, Senarath D. Y. "Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention"
- Jayasuriya, N., Jayasinghe, P.S.K., Rajapaksha, A., Dharmasiri, T., Sumanasinghe, D. and Dasanayake, A. "From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka"
- DUN Ranadewa, TY Gregory, DN Boralugoda, JAHT Silva, NA Jayasuriya "Learners’ satisfaction and commitment towards online learning during COVID-19: A concept paper"
- Rathnayake, N. , Munasinghe, S. , Jayasuriya, N. , Rajapakse, V. , Dharmapriya, N. "Assessing the Awareness and Attitudes Towards Green Smartphone Purchase Intention among University Academics in Sri Lanka"
- Nisha Jayasuriya "Paradigm: Positivism, interpretivism, pragmatists, and critical thought"
- Nisha Jayasuriya "Global Cultural Differences in Performance Management: Performance Management Worldwide"
- Jayasuriya, N., Jayasinghe, P.S.K., Rajapaksha, A., Dharmasiri, T., Sumanasinghe, D. and Dasanayake, A. "From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka"
