CAREER SUMMARY
2024- Till date: Senior Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2023- 2024: Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2022- 2023: Assistant Lecturer, Department of Business Management, Business School, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka.
2019- 2022: Lecturer, EWIS Career Training Pvt. Limited.
2017-2018: Assistant Lecturer, Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka.
2016-2017 :Fund Administrator, HSBC
ACADEMIC QUALIFICATIONS
Reading for PhD in Management, Faculty of Graduate Studies, University of Sri Jayawardenepura
MSc in Service Management (Merit Pass), Institute of Human Resource Advancement, University of Colombo
BBA Special (Hons) in Marketing Management (First class), Department of Business Management, Faculty of Management & Commerce, South Eastern University of Sri Lanka
Certificate in Teaching in Higher Education, Sri Lanka Institute of Information Technology, 2023
Post Graduate Diploma in Marketing, Sri Lanka Institute of Marketing, 2023
Applied Lean Six Sigma Practitioner Training for Human Resource Management Professionals, Dr Mikel J. Harry Six Sigma Management Institute Asia, 2022
RESEARCH INTERESTS AND MEMBERSHIP
Research Interests
Tourism and Hospitality
Consumerism and ethical behavior
Digital Marketing
Entrepreneurial studies
Gender-related Studies
Knowledge Management
Cyber Bullying
Memberships
Affiliate Professional member of the Chartered Institute of Marketing
Associate member of Sri Lanka Institute of Marketing
Member of Microsoft Innovative Educator
MY PUBLICATIONS
Journal Publications
- Gunasekara DD, Renuka Herath, Jayasinghe M " IMPACT OF BUYER - SUPPLIER RELATIONSHIP ON SUPPLY CHAIN PERFORMANCE: AVIATION INDUSTRY PERSPECTIVE"
- Jayasinghe Madara, Dissanayaka Oshani "The Impact of the Social Customer Relationship Management (SCRM) System on Customer Engagement in the Fast FoodIndustry in Sri Lanka"
- ALMA Shameem, JKPSK Jayasinghe "Determinants of customer based brand equity of credit cards issued by the licensed commercial banks in Sri Lanka"
- ALMA Shameem, JKPSK Jayasinghe "The implication of service quality on customer satisfaction in performance evaluation in finance firms in Sri Lanka"
- J.K.P.S.K Jayasinghe T.Y Pushpasena, T. Sindupraveena, K.L.N.K Kularathna, R.K.G.M.S. Rajakaruna, V.R Dunuwila "Investigating Critical Success Factors of Smart Classrooms : A Case of Government Schools Central Province in Sri Lanka"
- N.S. Rupasinghe, S.T Senavirathne, V.P.C.L Champakamala, S. Ravinath, N. Jayasuriya, J.K.P.S.K Jayasinghe "Factors Affecting Perter Power of a Young Consumer in Sri Lanka"
- Uvinya Ilukpotha, Ashinsana Jayathilaka, Chamath Tittagalla, Chathuni Wijesekara, Ruwan Jayathilaka, Punmadara Jayasinghe "Tourism and Economic Growth Link-Focus on Asia Pacific Countries"
- Chathuni Wijesekara, Chamath Tittagalla, Ashinsana Jayathilaka, Uvinya Ilukpotha, Ruwan Jayathilaka, Punmadara Jayasinghe "Tourism and economic growth: A global study on Granger causality and wavelet coherence"
- Naween Weerasinghe, Ashani Weerasinghe, Yulashika Perera, Sanduni Tennakoon, Nilmini Rathnayake, Punmadara Jayasinghe "Sustainability practices and organizational performance during the COVID-19 pandemic and economic crisis: A case of apparel and textile industry in Sri Lanka"
- Chethima Dias, Pulsarani Wickramasinghe, Ashely Jayamalaki, Ramesh Sivaguru, Nilmini Rathnayake, Punmadara Jayasinghe "Effectiveness of Hybrid Teaching Methods: The Perspective of Academics (Special Reference to One of the Leading Private Higher Educational Institutes in Sri Lanka)"
- Qiubo Huang, Pivithuru Kumarasinghe, Nilmini Rathnayake, Punmadara Jayasinghe, Chethima Dias, Pulsarani Wickramasinghe, Ashely Jayamalaki, Ramesh Sivaguru "Transformative learning experiences: An empirical analysis of hybrid learning effectiveness in management education in Sri Lanka"
- MPH Ravindika, GOV De Silva, WVR Fernando, BLDJSC Liyanage, S Munasinghe, JKPSK Jayasinghe "Exploring Factors Affecting Omnichannel Practices by Sri Lankan Fashion Retailers in the post covid-19 context"
- Naduni Madhavika, Malith Bandara, Marlon Manchanayake, Chamodi Perera, Warangana Bandara, Punmadara Jayasinghe, Sandali Ehalapitiya "Navigating economic crisis: Factors shaping resilience in Sri Lankan construction SME supply chains"
- UD Wanigasooriya, LLS Perera, MP Madhubashani, VN Rajapaksha, N Jayasuriya, M Jayasinghe, G Bandara "Factors Influencing the Gender Imbalance of the Logistics Sector in Sri Lanka"
- WADS De Costa, KLM Kumari, MRF Rishdha, TP Kelly, N Madhavika, JKPSK Jayasinghe "The Role of IT Capabilities in Enhancing the Supply Chain Resilience of Sri Lankan Apparel Exporters"
